My creative contribution to not-for-profit organisation Diversity + Culture Group
Inspired by personal experiences, the Black Lives Matter movement and the growing division the world experienced in 2020, the Diversity + Culture Group was formed with community, collaboration and inclusion at its heart.
This group of local professionals approached me for branding advice and after hearing about their plans and mission for the group – I made the decision to give my creative time free of charge.
Client
Diversity + Culture Group
Year
2020
Services
Branding
Posters
Website
Social Media
Identity design
I started by designing the symbol which is featured in all of the groups logos – the shape was created using the ‘C’, the ‘+’ and the ‘D’ letters of Diversity + Culture. Which I then adapted for each location group; Hitchin, Letchworth & Baldock. By choosing to pair this with an easy to read font and a palette of bright colours; the branding really does shout ‘diversity’.
Event friendly website
Once the suite of logos and branding was established I set about exploring how the overarching group website would function, feel and respond. In collaboration with WordPress expert iam39 we’ve built a responsive website complete with event links, Instagram hashtag feed and much more!
Black History Month
As part of a second project the Diversity + Culture Group needed a logo for Black History Month which I designed using a similar feel with bright colours and bold type.
What the client thinks
We approached Jackie for branding advice as we wanted our group to stand out and look professional within an already congested third sector space. She was amazingly helpful and knowledgeable about how we should present ourselves. Her concepts were stunning. She went above and beyond by offering her branding services free of charge as her CSR (Corporate Social Responsibility) project for the year! She managed to turn around some tight deadlines – even though her day to day paid work keeps her extremely busy! She has been nothing short of outstanding in her understanding, application and delivery of every brief we sent her. Thank you!