I started by designing the symbol which is featured in all of the groups logos – the shape was created using the ‘C’, the ‘+’ and the ‘D’ letters of Diversity + Culture. Which I then adapted for each location group; Hitchin, Letchworth & Baldock. By choosing to pair this with an easy to read font and a palette of bright colours; the branding really does shout ‘diversity’.
Event friendly website
Once the suite of logos and branding was established I set about exploring how the overarching group website would function, feel and respond. In collaboration with WordPress expert iam39 we’ve built a responsive website complete with event links, Instagram hashtag feed and much more!
Black History Month
As part of a second project the Diversity + Culture Group needed a logo for Black History Month which I designed using a similar feel with bright colours and bold type.