eyeworks london lens cloth mock up design

Eyeworks

Evolving a fresh new look to appeal to the discerning spectacle wearer.

Brenda and her team at Eyeworks London were keen to keep their existing logo but came to me for help introducing new colours and refreshing their brand.

I focused on the ‘eye’ as a core visual starting point, developing the brand from there into a modern and fresh illustrative style. That style could then be adapted and manipulated for use on other design items including stationery and branded merchandise.

Eyeworks London

2019 – Present

Branding
Creative Styling
Merchandise
Packaging
Illustrations

eyeworks london packaging design branded tissue paper sticker
eyeworks london packaging design branded tissue paper sticker

Abstract shapes

These hand-drawn illustrated shapes and blobs come together to make up the ‘eye’. Used separately and mixed with the colour palette we developed, these are versatile organic shapes that bring a relaxed and individual feel to this unique brand.

eyeworks london eye layout tote bag design
eyeworks london eye layout tote bag design

Branded elements

With the colour palette and abstract shapes in place, we applied the new styling in many ways, including stationery, tote bags, contact lens stickers, packaging, emails, appointment recall cards, leaflets and more.

eyeworks london anterior eye cross section illustration creative
eyeworks london anterior eye cross section illustration creative
eyeworks london stationery creative design branding

What the client thinks

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