Rachel Evenden Mediation & Conflict Resolution Main Logo Design branding

Branding for Rachel Evenden’s Mediation + Conflict Resolution Business

Rachel works with parents and families to establish successful child arrangements, financial agreements and other issues arising from relationship breakdowns.

I worked with Rachel to create a branding look and feel which would appeal to her customer demographic. It was paramount that the styling of this be approachable, informal and reassuring – to put potential clients at ease and feel willing to ask for help.

Rachel Evenden Mediation + Conflict Resolution


Tone of Voice
Social Graphics

Logo Family

Initially I started by creating a monogram of her initials ‘RE’ – which became the focal point as I developed the suite of logos:- two roundels; one featuring her full business name, a landscape version and an icon. This family of logos gives Rachel the flexibility she needs across different sectors and mediums.

Rachel Evenden Mediation & Conflict Resolution Logo Suite Branding Identity

Brand styling

Rachel wanted her brand to talk as she would… so knowing the importance of reassurance to a potential client I worked on developing a suitable Tone of Voice. I wrote a selection of creative quotes and inspiring statements (which feature her ‘RE’ monogram too) and styled them into modern attention-grabbing graphics.

Rachel Evenden Mediation & Conflict Resolution Get results tone of voice
Rachel Evenden Mediation & Conflict Resolution Be Remarkable Tone of Voice
Rachel Evenden Mediation & Conflict Resolution resolved tone of voice


We set importance on Rachel’s website being approachable and friendly with good functionality. Contact details were placed to be prominent, diverse knocked-back image styling provides a gentle feel, and a blog packed full of knowledge to rank well for SEO. WordPress site built by Dan at iam39.

What the client thinks

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