Town Garden
Relaunching a quaint independent florist with a new look after a change of ownership.
After taking over this florist in the heart of Hitchin town centre, new owner Maxine wanted to relaunch the branding to reflect her own style.
Client
Town Garden
Year
2019
Services
Branding
Shop Front
Cards & Tags
Van Graphics
New brand identity
Maxine and I worked together to create a hand-drawn feel complete with a new business strapline to clearly communicate the flower shop’s main offering. Once the branding was established we went on to create gift tags, business cards and van graphics, all reflecting the new look.
Shopfront
With the signage at the front of her shop being the main and first contact with customers and passers-by, it was crucial for it to be impactful and clear. We chose a mono colour theme to allow the plants to do all the talking, and finished the look with a framed sign giving more detailed information. The signage was then hand-painted by Bespoke Signs and the finished look is fab!
What the client thinks
Love my new branding for the shop and can’t recommend Jackie enough. I had so many things that I wanted to try and nothing seemed like it was too much trouble. My Shop Front, Van, Business Cards and Tags all look great and have exceeded any expectations I may have had. A big thanks from this crazy florist owner… Max