town garden hitchin florist logo branding

Town Garden

Relaunching a quaint independent florist with a new look after a change of ownership.

After taking over this florist in the heart of Hitchin town centre, new owner Maxine wanted to relaunch the branding to reflect her own style.

Town Garden


Shop Front
Cards & Tags
Van Graphics

New brand identity

Maxine and I worked together to create a hand-drawn feel complete with a new business strapline to clearly communicate the flower shop’s main offering. Once the branding was established we went on to create gift tags, business cards and van graphics, all reflecting the new look.

town garden hitchin florist business card design
town garden hitchin florist business card design


With the signage at the front of her shop being the main and first contact with customers and passers-by, it was crucial for it to be impactful and clear. We chose a mono colour theme to allow the plants to do all the talking, and finished the look with a framed sign giving more detailed information. The signage was then hand-painted by Bespoke Signs and the finished look is fab!

town garden hitchin florist shop front
town garden hitchin florist shop front
town garden hitchin branding design pantone

What the client thinks

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