New brand identity
Maxine and I worked together to create a hand-drawn feel complete with a new business strapline to clearly communicate the flower shop’s main offering. Once the branding was established we went on to create gift tags, business cards and van graphics, all reflecting the new look.
With the signage at the front of her shop being the main and first contact with customers and passers-by, it was crucial for it to be impactful and clear. We chose a mono colour theme to allow the plants to do all the talking, and finished the look with a framed sign giving more detailed information. The signage was then hand-painted by Bespoke Signs and the finished look is fab!