Astwick Tiles
Transforming the look and feel of this tile supplier’s brand, repositioning them in line with their latest customer research.
With interior design close to their hearts, Astwick Tiles’ extensive collections of tiles bring home projects to life.
They came to me following extensive customer research which had shown their brand seemed unattainable to consumers and did not communicate the product offering well.
Client
Collaborative Matter
Year
2020 – Present
Services
Branding
Signage
A-Boards
Website
Rebrand
I set about creating a palette of warm colours and a logo to reflect the company’s brand values, which are ‘aspirational, timeless and accessible’, as well as making sure the look complimented interior design styles.
Brand guidelines
These guidelines were created as a ‘rule book’ for how to communicate the brand visually across advertising, social media and in the showroom. The guidelines show all of the essential details, as well as notes on typography use and background texture.
What the client thinks
I’ve been delighted to have collaborated with Jackie to build a striking new brand identify for an aspirational whilst timeless brand. Jackie is a pleasure to work with. Not only are her designs motivating, they are memorable.