The Studio at Number 30

Creating a new brand identity and applying it across the website and workbooks of a first-class sewing studio.

The Studio at Number 30 is a sewing studio in Hitchin, with passionate sewing teacher Kaye McGown at the helm (or hem… excuse the pun).

Kaye first came to me for help creating workbooks for her adult sewing classes, but we soon realised we’d need to do some work on the brand first. We re-invented the look and feel of her business using typography, colour and illustrations.

The Studio at Number 30

2019 – Present


Workbook design

With that all in place, we then set to work on the three workbooks, taking care of the text layout and pagination, as well as the many complex sewing diagrams that were needed.

the studio at number 30 sewing workbook patterns design layout
the studio at number 30 sewing workbook patterns design layout


Working with Kaye’s team and alongside Dan at iam39, we created a smart, clean and organised e-commerce website where students can easily order fabrics and patterns, and book onto classes and workshops.

the studio at number 30 hitchin creative design

Branded elements

Since the initial three workbooks, we’ve gone on to create many shorter PDF workbooks, postcards, Instagram story icons, a garment project planner pad and more! And as Kaye’s e-commerce site continues to grow, we’ll be creating more packaging and merchandise, too.

What the client thinks
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