astwick tiles logo branding

Astwick Tiles

Transforming the look and feel of this tile supplier’s brand, repositioning them in line with their latest customer research.

With interior design close to their hearts, Astwick Tiles’ extensive collections of tiles bring home projects to life.

They came to me following extensive customer research which had shown their brand seemed unattainable to consumers and did not communicate the product offering well.

Collaborative Matter

2020 – Present



I set about creating a palette of warm colours and a logo to reflect the company’s brand values, which are ‘aspirational, timeless and accessible’, as well as making sure the look complimented interior design styles.

astwick tiles branding typography layout creative
astwick tiles branding typography layout creative

Brand guidelines

These guidelines were created as a ‘rule book’ for how to communicate the brand visually across advertising, social media and in the showroom. The guidelines show all of the essential details, as well as notes on typography use and background texture.

astwick tiles branding guidelines document layout
astwick tiles branding guidelines document layout

What the client thinks

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