Right from the early concepts the Honeybee had to play an important part in the logo. Utilising the script font already used in the Cardona & Son brands in combination with a bold sans serif font the Spirit Co. branding became recognisable and established. Among the branded elements I designed were business cards, stationery, a mini cocktail booklet, Instagram graphics, gift cards and experience vouchers.
Hitchin Honey Spirit Collection
The gin and rum labels were to be the hero design for Cardona & Son Spirit Co. so key visuals for the spirit bottles we designed alongside each stage of the logo and branding development. The beautiful botanical illustrations featured on the bottles were created by the very talented Karen Brotherton – each of these plays its own role on the labels – as they represent the ingredients used to make the spirits. And as Hitchin Honey Gin is distilled in copper pots we featured this on the labels too; with a printed overlay of copper foil on the text and the Cardona honeybee.
Icons, stamps & more…
Further elements were created for the website… a fully bespoke cocktails page with image borders and botanicals, icons to illustrate their top tips on how you can help British honeybees and a stamp for ‘Cocktails with a conscience’; Cardona & Son Spirit Co. give back to biodiversity projects with every bottle purchased.